Let’s be treasure hunters. Let’s go head to head with other MINI owners in a scavenger hunt. Let’s power up our digital cameras. Let’s see who knows their town like the back of their hand. Let’s win the trip to MINI United in Misano, Italy. LET’S MOTOR. MINI owners were invited to compete in a month long scavenger hunt where they had to take their MINI and complete tasks.
Print ads showcased provactive art and drove people to the website Roofstudio.com – which provided a global gallery where MINI enthusiasts could create and show off their roof designs; and find image/designs to put on their own roof for free. Images could be uploaded and instantly turned into roof graphics. Toolbox options let you design something truly original and have it posted to the ever-growing, ever-evolving gallery. One option even made it possible to download your graphic in a special format you could bring to a sign company – they in turn could transform your roofstudio.com design into a real vinyl graphic you could have applied to your MINI’s roof. A banner campaign provided tools to let users create unique designs to upload into roofstudio.com or download vinyl-ready graphics.
The roof of a MINI isn’t just a roof. It’s a blank canvas. A clean slate to be made your own. Personalization is a huge part of MINI culture, so the goal of the roofstudio banners was to create tools where MINI enthusiasts could both create and show off their roof designs. Banners let you design something truly original with creative tools borrowed from our childhood. In the Spin banner, users create their personalized roof using spin art. The banners let you download your graphic in a special format you could bring to a sign company – they in turn could transform your roofstudio banner design into a real vinyl graphic you could have applied to your MINI’s roof.
The blank canvas print campaign helped show the world that the roofs are a clean slate to be made your own.
We launched GAP’s watchmechange.com as past of an integrated plan to communicate the change of Gap stores in key markets to a completely new look and feel. Each medium in the plan played a different role — some more rational than others. Watchmechange.com was created to link the aspirational idea of “change”: the notion that a small change (such as a new pair of chinos) is just the beginning of what can be many big and beneficial changes.
We developed a fully interactive interactive website where we guide users thorugh a detailed step-by-step construction of an online model of themselves so they can send themselves to a friend to preform a strip-tease dance into the dressing room where they will change into a GAP outfit.
Burger King’s sithsense.com was created as a tie-in to the Star Wars Episode III, Revenge of the Sith “Choose Your Destiny” in-store promotion.
In staying true to the brand’s HAVE IT YOUR WAY message, visitors to the site are greeted by Darth Vader and asked to choose any nonspecific object, animal, vegetable, or mineral that comes to mind. Vader then uses “The Force” to read their minds simply by asking them 20 questions or less.
Visitors who return to the site more than once are remembered and acknowledged for returning to challenge Lord Vader once again. Vader grows smarter as more visitors are challenged. The site has received 7,947,069 total hits to date. Along with this site, a national TV campaign and a national print insert also supported the “Choose Your Destiny” promotion.
Man is in dire straits. If you doubt this, just take a look at the guy next to you. Odds are he’s wearing Puma Peter Pan booties and sipping seductively on a venti chai tea. To fix this we engineered a website dedicated to man’s preservation.
This public service announcement from Mantropy Control pairs junior-high science book graphics with the wisdom of a Boy Scout manual. The site explores the relationships between man, fire and speed (explosions), man’s pansy-leaning tendencies (nail polish), and crucial masculine knowledge (ninjas).
The petition to list man as an endangered species was actually filed at the Department of the Interior where secretary Gale Norton is legally obligated to give it full consideration. But it’s not looking good for man.
Hope you enjoy looking at my portfolio as much as I enjoyed making all this stuff over the course of my years in advertising. Enjoy. View fullscreen, it looks better 
If you are interested, there are more links to past work here: http://delicious.com/Rahulioizm/my_portfolio
